Hi, we’re back with more plans for the promotion. Our plans for the promotion of “50″ have been compiled to help retailers reach their target audience more effectively. Since there are so many models of creativity in advertising are already, retailers can choose the best option for maximum visibility, a low-cost, improve brand image and increase sales.
We already had promotional ideas such as Happy Hours debated, free training, customer care, free products, discounts for groups, offers for the promotion of the cross, motivation, fun, service-group free spare parts market with the product package sales attractive promotional gifts, free shipping, control systems and replacement block. This promotion ideas were well received by our readers, and we are now back to the next 15 systems for you.
1) Senior Discounts: Special discounts for senior citizens increases, gradually a segment with special needs, is an excellent idea. In fact, there is a site devoted entirely to this segment – seniordiscounts.com. With specific regulations for older people, you can promote a product or a service that some older people and build up to a whole new market segment. For example, a Super Religare welfare system where he has a 10% discount for all seniors. Even Ayurcare offered discounts to senior citizens for their treatment and detoxification programs.
2) rebates to customers Niche: Select the target segment that you focus on – for example, a cardholder member particularly suited for all to see – and offer them a discount. For example, a fine restaurant offering discounts to holders of Club Mahindra would focus exclusively on an attractive new segment.
3) Tie-ups with banks: a comparison with the banks to make special discounts for customers who use their credit card to your Point of Sale offers provide access to many potential customers at minimal cost. Several banks are willing to do so.
4) Early Bird customers would: How to plan an early riser, where the discounts for buying in the beginning? These regulations prod customers to buy early to get the discount. Travel Center from wellness programs and even corporate training, incentives, early birds have always been a great way to promote your products or services. Wild Frontiers Adventure Travel page offered 5% discount for early registration all VITS Wellness Centre, Andheri offered a discount of limited duration to heterosexual couples.
5) reward the customer for his efforts: Reward your customers for the efforts they bring in their own right. “Fitness First”, a fitness center, honored its customers for every kilogram of waste, with a reduction of 500 R. lost for each kilogram.
6) Effective use of short codes: Allow your customers to participate in an on-site competition, and in the process to obtain their phone numbers. Give a gift or a discount to anyone who takes part in the competition. Metro took advantage of this scheme by asking the client to participate in a contest: Metro gets the contact details of customers such as phone number and e-mail and identify customers receive discounts or gifts.
7) Promotion of Special Event: An event such as a special birthday, a celebration or a special day like Valentine’s Day is the perfect time to provide a system of support. Add a special discount to anyone who signs up or buys events such as Children’s Day, Mother’s Day, Father’s Day, Teacher’s Day, etc. So for example, offers Gold’s Gym a special discount for couples who have joined gym on the day of St. Valentine and Big Cinema has distributed free tickets for the users of women Woman’s Day.
Price Guarantee: If home prices fall and people do not buy because of the uncertainty, a promotion system that happen to the cost advantage to lower the prices in the future tenders of record sales. A limited time offer for those who book during the term, protect the future price fluctuations. Aparna Constructions in Hyderabad is one such support for the uncertainty in the property offered to allay the fears of customers and offer them a window of opportunity to invest.
9) A surprise gift: Give a surprise gift with a service. Get some free engraved with the unexpected times when one of the most memorable experiences for customers. It does not matter whether it is a small gift or a great is what is important that you the customer feel as happy. For example Jaipan sold to throw a combo pack of household appliances such as vacuum cleaners, toaster, blender and roti machine and aa surprise gift!
10) Social causes: If your service is a social element to it, with cheap prices with him. For example, Times Matrimonials offers a discount for those who advertise in their matrimonial columns, without the dowry (or no caste and religion bar). They also offer discounts for senior citizens and widows and disabled customers.
cause 11) on the environment: Because of the environmental energy efficiency could be based on a particular system to its customers to focus specifically. called For example, the Office of Energy Efficiency in India for a given segment, the BPO offers a number of stars for BPO buildings for energy efficiency. To promote this system, the Bureau announced an exemption from the registration fee of Rs difficult. 1 lakh for the first 100 applicants!
12) Buy more, get more: Buy 1 point to 10%, 2 points and get 20% off and 3 points and get 30% discount. The more you buy, the more discount you get. “Allen Solly,” offered the deal in Chennai for its men’s and women’s clothing. Similarly, Bombay Dyeing done her bed sheets!
13) New Old: This is an attractive scheme, especially at a time when consumers buy more. Each idea comes with the replacement problem, what to do with the old man. Big Bazaar is a project where the customer can take the old Exchange and disadvantages of the new order started. It supports two problems for the customer – to make a new product and get rid of the old.
14) establishing a solid relationship with your customers: Learn who is buying your products and a trusting relationship with them is that all retailers want. Ranbaxy offers a system to promote innovation is a scratch card + SMS for drugs. When customers buy drugs that they are provided with a scratch card that a unique code that Ranbaxy SMSed must be made available. When the customer buys the same drug three times and SMS the unique code whenever it receives a PIN, he can use to get the fourth free agent. Ranbaxy also allows customers to memories of taking the medication – an effective way to get in touch with customers and strengthen the idea that you are cared for.
15) Attractive add-on cost: a nominal charge Re 1 for normal services such as jewelry attracts loads of customers – more than one year free service. Reliance recently bought jewelry offered a plan charges Re 1 on jewelry at these shops.
